Focus of the Program
The program aims to prepare high-potential engineers within the area of product development for their future positions as key decision makers. Participants with mainly technical or engineering backgrounds and their first years of professional experience will enhance their knowledge of product development during the program. The program will cover the entire product lifecycle starting from finding and defining the customers demands for new products, the creation of new ideas up to the introduction of a new product. The courses enable participants to develop an academic level of training and acquire managerial skills that cannot be obtained through experience alone
The program conveys how to:
- develop creative ideas and strategic thinking
- find and generate new successful products
- use virtual reality and simulation in product development processes
- assume leadership tasks, create and lead effective product development teams
- introduce methods to supervise individual development steps
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