• Management of Product Development
• Production and Operations Management
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• MM1
• MM2
• MM3
• EM1
• MM4
• EM2
• MM5
• EM3
• EM4
• EM5
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Track: Finance and Marketing

Track director: Prof. Dr. Martin E. Ruckes
ECTS = 6


Lectures:

• Fundamentals of Finance
• Marketing

Track description:

This module comprises the two most important issues in management, “Finance and Marketing”.

Finance is the study of how to allocate scarce resources over time under conditions of uncertainty. This allocation is achieved through a price system based on the valuation of risky assets. It encompasses the allocation of capital by households to firms (corporate financing) and the use of capital by firms (corporate investments). Finance is based on theories and their empirical evidence. Both results are fundamental for corporate financial decisions.

Marketing focuses on creating optimal interaction between interest groups (e.g. company and customers, authorities and citizens, political parties and voters). Restricted to corporate surroundings marketing is one of the most important domains to be considered if an enterprise is to succeed. Both customer behavior and market dynamics determine marketing campaigns; therefore this course places much emphasis upon these points. Important aspects are market research and operations research, which are fundamental in teaching how to implement marketing strategies.

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